We grow your nursery. You run it.
Childcare Blueprint is a done-for-you growth service. Our team runs your marketing, builds your new website, sets up Childcare OS and mentors you 1:1, so you get more enquiries, tours and enrolments without finding more hours.
- Paid ads run for you
- Brand-new lead-generating website
- Childcare OS CRM included
- 1:1 mentorship with Jack
Three systems. One fuller nursery.
Three systems, built and run for you by our team. The same approach we use to fill our own nurseries, now working for yours.
Get Found Fast™
Be the first nursery local parents see, and the one they trust.
- Targeted Facebook and Instagram ads
- A brand-new lead-generating website
- Social media and Google reviews
- Graphic design and video content
Guide Them to Yes™
Turn more enquiries into tours, and more tours into enrolments.
- Instant replies to every enquiry
- Automated tour booking and reminders
- Nurture for parents not ready yet
- Sales copy that reassures parents
Make Growth Predictable™
Systems and numbers that keep growth coming without you on the floor.
- Childcare OS reporting and pipeline
- Recruitment marketing for your team
- Monthly strategy with Jack
- Masterminds and accountability
Done-For-You Growth Services
Everything your nursery needs to attract more enquiries, increase tours and grow occupancy. One team, all done for you.
Video Content
We put your videos to work in ads and social media to showcase your nursery and build trust.
Paid Advertising
Facebook and Instagram ads that bring in more local enquiries.
Website Design
A brand-new, high-converting website built to generate leads.
Sales Copy
Words that turn interest into tours and enrolments.
CRM & Automation
Childcare OS set up to capture, nurture and convert every lead automatically.
Graphic Design
Professional branding and marketing assets for every campaign.
Recruitment Marketing
Campaigns and systems to attract and hire amazing staff.
Social Media
Engaging content that grows your local reputation.
We build the systems, campaigns and assets, so you can focus on running your nursery.
You're never growing on your own
You speak to the expert once, then get passed on to a "success manager" who has never run a nursery.
Every client gets their advice and mentorship directly from Jack, a seven-figure childcare business owner. No hand-offs. No success managers.
1:1 Mentorship with Jack
Advice straight from the expert, not a success manager. Personal strategy on occupancy, pricing, team and growth from someone who has built a seven-figure childcare business.
Your Executive Team of Experts
Unlimited access to industry-leading specialists in every field. They run your Facebook ads, social media and email marketing, set up your CRM, and our designers build your website and brand assets.
Community Chat
A private group of ambitious nursery owners to share ideas, wins and questions.
Online & In-Person Masterminds
Regular live sessions online, plus in-person masterminds with Jack and other owners, to work on your business, not in it.
A brand-new website. Childcare OS built in.
Every Done For You client gets a new lead-generating website and our own nursery CRM, Childcare OS, set up for you. No separate subscription, no extra software to buy.
Your new lead-generating website
Designed, written and built by our team to turn local parents into enquiries and tours.
- Designed around your setting
- Written to convert parents
- Enquiry and tour booking forms
- Landing pages for every campaign
- Mobile-friendly and fast
- Hosting included
Childcare OS, your nursery CRM
Every enquiry, tour and family in one place, with automations that follow up for you day and night.
- One inbox for every enquiry
- Instant replies, day or night
- Tour booking and reminders
- Enrolment pipeline
- Waitlist nurture
- Email and two-way texting
- Google review engine
- Staff recruitment pipeline
- Social media planner
- Payments and deposits
- Real-time reporting
- Pre-loaded nursery templates
One team. One fee. All done for you.
Doing all of this yourself means hiring a small army of specialists and managing them. With Childcare Blueprint, it's one team that knows nurseries, all under one roof.
Doing it yourself
What you'd need to hire and manage separately
- ×An ads agency
- ×A web designer and developer
- ×A CRM subscription and someone to set it up
- ×A copywriter
- ×A graphic designer
- ×A social media manager
- ×A recruitment marketing agency
- ×A business mentor and a mastermind group
Childcare Blueprint Done For You
Everything included, managed for you
- Paid advertising
- Brand-new website
- Childcare OS CRM
- CRM automations
- Sales copy
- Graphic design
- Social media
- Recruitment marketing
- Video content use
- 1:1 mentorship with Jack
- Community chat
- Online masterminds
- In-person masterminds
- Monthly reporting
You know marketing matters. You just don't have the time.
You don't need to learn marketing or work more hours. You need a team that knows nurseries to do it for you. That's exactly what Childcare Blueprint Done For You is.
The fastest way to grow: Done For You
If you want growth without the extra workload, Done For You is where we'll point you. Prefer to start smaller? There are two other ways in.
Nursery Growth Accelerator
Our free mini course for owners who want to learn the framework first.
- 20+ short video lessons
- Learn at your own pace
Childcare Blueprint Done For You
We run your growth end to end and mentor you 1:1 on the rest of the business. You get your time back.
- Paid advertising
- Brand-new website
- Childcare OS included
- Sales copy and design
- Social media
- Recruitment marketing
- 1:1 mentorship with Jack
- Community and masterminds
Mentorship only
For owners with a marketing team already who want Jack's support on strategy.
- 1:1 strategy with Jack
- Community and masterminds
From strategy call to a fuller nursery
You tell us about your setting. We do the rest, and keep you in the loop every month.
Strategy call
We look at your setting, spaces and goals, and show you what we'd do.
We build
Your new website, Childcare OS, ads, copy and design, all set up for you.
Launch
Campaigns go live and enquiries start landing in Childcare OS.
Grow
Monthly reporting, optimisation and 1:1 strategy with Jack.
Built by a nursery owner who needed it first
“Everything we do for you, we've done in our own settings first. You'll be working with someone who works in the industry, not someone who just teaches about it.”
Jack Court ran his first holiday camp at 17 and started his sports education and childcare company in 2011 while still at college. From no staff and no office, he built it into a seven-figure childcare and education group with 100+ staff, working with children from 6 months to 16 years old through its day nurseries and primary school settings.
Childcare Blueprint puts the team and systems behind that growth to work for other nursery owners. And unlike most agencies, you won't be passed to a success manager: every client gets their advice and mentorship directly from Jack.
Frequently asked questions
What does "done for you" actually mean?
Our team plans, builds and runs your marketing for you: ads, website, copy, design, social media, recruitment marketing and your Childcare OS set up. You approve things and run your nursery. We do the rest.
Is Childcare OS included, or is it extra?
It's included. Every Done For You client gets Childcare OS set up and running as part of the service, with no separate subscription.
Do I get a new website?
Yes. We design, write and build a brand-new, lead-generating website for your nursery, with enquiry and tour booking built in. Hosting is included.
Do you film video content for us?
Filming isn't included. You send us your videos and we put them to work across your ads and social media to showcase your nursery.
How much time will it take me?
Very little. A short onboarding at the start, quick approvals along the way and a monthly strategy session with Jack. That's the point: we do the work so you don't have to.
Who is it for?
Owners of nurseries, nursery groups, pre-schools and childcare settings who want more enquiries, tours and enrolments, without taking on more hours themselves.
How much does it cost?
One monthly investment that covers everything on this page, and a fraction of what it would cost to hire it all separately. Every nursery is different, so we go through it with you on a free strategy call.
Is there a minimum contract?
Yes. The Done For You service has a 12-month minimum term, then a 2-month notice period.
Let's grow your nursery, together
A free 30-minute call with our team. We'll look at your setting, where the opportunities are, and exactly what we'd do for you. No pressure, no hard sell.